Estimated Preliminary Control (51%) Closed Transaction verified Consumer CPG Food Food & Beverage

Yoplait acquired by General Mills, Inc.

General Mills, Inc. acquired Yoplait, a France & Global food brand, on Jul 1, 2011.

Preliminary: The transaction value and stake are not yet independently verified.

Transaction summary

Target: Yoplait
Acquirer: General Mills, Inc.
Seller: PAI Partners & Sodiaal
Announced: 2011-05-18
Geography: France & Global
Tags: Consumer CPG Food Food & Beverage
Type: Acquisition
Deal type: Control
Stake acquired: 51%(unverified)
First added: 2026-10-31
Latest update: 2026-10-31

Value and multiples

100% enterprise value

EUR 1.6B

Unverified

100% enterprise value | EUR

Basis: Derived from source data

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $2.3B USD using FX date 2011-05-18 at 1.4227 EUR/USD.

EV / revenue

2.19x

Period: 2010

Basis: Public source

EV / EBITDA

EBITDA basis not stated

Basis: Public source

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: EUR 810M

€810m paid for 51%.

Basis

General Mills, Inc. paid €810m for 51%, which implies about €1.59bn for the whole business. Multiples use revenue of €724m (2010). General Mills paid €810m for 51% of Yoplait and 50% of the brand company; the whole-business value is an estimate.

Source summary

General Mills Announces Definitive Agreements to Acquire Yoplait Interests

Estimated

controlling interest in Yoplait S.A.S. and a 50 percent interest in a related entity that holds the worldwide Yoplait brands for approximately EUR 810 million

Open source