Parfums de Marly and Initio Parfums Privés acquired by Advent International
Advent International acquired Parfums de Marly and Initio Parfums Privés, a France & Global apparel brand, on Sep 1, 2023.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Parfums de Marly and Initio Parfums Privés
- Acquirer
- Advent International Investor profile →
- Seller
- Founder Julien Sprecher
- Announced
- 2023-06-23
- Geography
- France & Global
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Parties at the deal date
Acquirer
Current investor profile →Advent International is a global private equity firm focusing on buyouts and growth equity investments across five core sectors: business and financial services, healthcare, industrial, technology, and retail/consumer.
Snapshot preserved for this transaction; current company profiles may differ.
Value and multiples
100% enterprise value
USD 700M
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
1.91x
Unverified
Period: 2022
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Basis
- Press-reported value: US$700m enterprise value. Multiples use revenue of US$366m (2022). Advent bought a majority stake; the reported value of more than US$700m may not cover the whole business.
Source summary
Advent International takes majority stake in Parfums de Marly and Initio Parfums Privés (BeautyMatter)
Estimatedreported to be more than $700 million by WWD
Open sourceContinue your research
Related transaction comps
Kering Beauté acquired by L'Oréal S.A.
2025-10-19 · Confirmed
View transaction → apparelBulgari S.p.A. acquired by LVMH Moët Hennessy Louis Vuitton SE
2011-03-07 · Estimated
View transaction → BeautyTOM FORD brand and intellectual property acquired by The Estée Lauder Companies Inc.
2022-11-15 · Confirmed
View transaction → BeautySol de Janeiro acquired by L'Occitane
2021-11-15 · Estimated
View transaction →