FundComb

Investment and M&A transaction comps

CPG Investment & M&A Transaction Comps

Reviewed transaction comps tagged cpg, including disclosed, estimated and rumored values where source notes or calculation basis are available.

67
Reviewed transactions
50
With price data
4.3x
Median EV or valuation / revenue
17.2x
Median EV or valuation / EBITDA

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CPG transaction table

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Rows with reported value

51 / 67

Acquisition value, USD

USD 57B

Investment capital, USD

USD 362M

Median EV or valuation / revenue

4.3x

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67 shown of 67 matching transactions. Click any transaction row for more detail.

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- Griesson-de Beukelaer Undisclosed - -
CPGBaked Goods
+3
CookiesFoodWafer Cookies
MADE Group
Control (49%)
 - Danone Undisclosed - -
CPGBeverage
+2
FoodWellness
2026-07-31 Orkla Snacks (Orkla ASA) 235 1.9x 9.9x
CPGConfectionery
+3
Private Label ConfectionerySugar ConfectioneryVegan Confectionery
Huel
Control (100%)
 2026-03-23 Danone 1,160 3.5x 34.8x
CPGComplete Nutrition
+5
Complete Nutrition / Meal ReplacementDirect To ConsumerFunctional NutritionMeal ReplacementPlant Based Nutrition
Beautynova
Control
 2024-03-18 PAI Partners 365 2.5x 10.6x
CPGBeauty & Personal Care
+2
GroomingHair Care
Ultra Violette
Capital Raise
 2024-01-23 Aria Growth Partners 10 - -
CPGBeauty And Personal Care Sun Care
+3
SkincareSun CareSunscreen
RoC Skincare
Control
 2024-01-23 Bridgepoint 511 3.3x 20.0x
CPGAnti Aging Skincare
+2
DermocosmeticsSkincare
2024-01-01 Puig 354 5.0x -
CPGBeauty
+4
Body CareHaircarePremium SkincareSkincare
Go-To Skincare
Control
 2023-12-15 Zoë Foster Blake 15 - -
CPGBeauty
+1
Skincare
Straand
Capital Raise
 2023-12-10 Unilever Ventures 4 - -
CPGHair Care
+1
Scalp Care
Bonafide Health
Control
 2023-11-30 Pharmavite 425 - -
CPGMenopause Support
+1
Women'S Health Supplements
COSRX
Control (38%)
 2023-10-30 Amorepacific 1,000 3.6x -
CPGCosmetics
+2
K BeautySkincare
La Rosée
Minority (20%)
 2023-09-09 FG Bros 268 4.5x 14.2x
CPGBeauty & Personal Care
+1
Skincare
2023-08-28 L Catterton 681 3.7x 21.2x
CPGPersonalized Supplements
+2
SupplementsVitamins & Supplements
Bondi Sands
Control
 2023-08-01 Kao Corporation 298 4.2x -
CPGSelf Tan
+2
SkincareSun Care
Blackmores
Control (100%)
 2023-04-26 Kirin 1,241 2.9x 23.1x
CPGSupplements
+2
VitaminsVitamins & Supplements
Aesop
Control
 2023-04-03 L’Oréal 2,500 4.4x 24.7x
CPGBeauty / Skincare
+4
CosmeticsLuxury BeautyPersonal CareSkincare
Mielle Organics
Control
 2023-01-11 P&G Beauty 639 5.6x 22.0x
CPGBeauty
+6
Hair CareHaircareNatural HaircarePersonal CarePersonal Care HaircareTextured Hair Care
2022-09-23 L’Oréal 858 8.2x -
CPGDermocosmetics
+2
Physician Dispensed SkincareSkincare
Hero Cosmetics
Control
 2022-09-06 Church & Dwight 630 5.5x 14.0x
CPGAcne Care
+5
Acne PatchesBeauty & Personal Care / SkincarePersonal Care SkincarePimple PatchesSkincare
Bucklebury
Control
 2022-09-01 Haleon Undisclosed - -
CPGProbiotic Manufacturing
+1
Probiotics
Tata Harper
Control
 2022-09-01 Amorepacific 125 2.8x 24.5x
CPGClean Beauty
+2
Luxury BeautySkincare
2022-06-29 Nestle Undisclosed - -
CPGConsumer Health
+3
HoneySupplementsSupplements And Honey
Youtheory
Control (95%)
 2022-06-01 Jamieson Wellness Inc. Undisclosed 1.8x 10.0x
CPGCollagen Supplements
+2
Vitamins & SupplementsWellness Supplements
Nutrafol
Control
 2022-05-30 Unilever Undisclosed 4.9x 22.7x
CPGBeauty
+4
Hair Growth ProductsHair WellnessPersonal CarePersonal Care Hair Wellness
NAK Hair
Control
 2022-05-01 Adamantem Capital 65 2.3x -
CPGHair Care
+1
Salon Haircare
Orgain
Control
 2022-02-02 Nestlé Health Science Undisclosed 1.5x 22.0x
CPGNutrition Shakes
+4
Nutritional DrinksPlant Based NutritionProtein & Nutritional DrinksProtein Powders
Ilia Beauty
Control
 2022-02-01 Courtin-Clarins family / Clarins 689 7.0x 20.0x
CPGBeauty And Cosmetics
+4
Clean BeautyCosmeticsMakeupSkincare
Chantecaille
Control
 2021-12-21 Beiersdorf 688 4.6x 15.3x
CPGCosmetics
+3
Prestige BeautyPrestige Beauty / SkincareSkincare
Supergoop
Control
 2021-12-20 Blackstone 697 5.8x -
CPGSkincare
+3
Skincare / Sun CareSun CareSunscreen
2021-11-29 Galderma Undisclosed - 8.6x
CPGAesthetic Skincare
+3
Clinical SkincareCosmeceuticalsPersonal Care / Cosmeceuticals
Sol de Janeiro
Control (83%)
 2021-11-15 L'Occitane 450 7.5x 21.1x
CPGBeauty
+6
Body CareConsumerFragranceHair CarePersonal Care And BeautyPremium Beauty
Obagi
Control
 2021-11-15 Waldencast 865 4.5x 17.2x
CPGBeauty
+2
Clinical SkincareSkincare
Milk Makeup
Control
 2021-11-15 Waldencast Acquisition Corp. 386 5.8x -
CPGBeauty
+3
Beauty & Personal CareColor CosmeticsMakeup
Uqora
Control
 2021-07-08 Pharmavite Undisclosed - -
CPGUrinary Health Supplements
+3
UTI HealthVitamins & SupplementsWomen'S Health
Paula's Choice
Control
 2021-06-14 Unilever 2,000 6.7x 18.0x
CPGBeauty & Personal Care
+2
Digital Led BeautySkincare
2021-05-11 THG 255 - 17.0x
CPGBeauty And Skincare Manufacturing
+4
Beauty ManufacturingContract ManufacturingPrestige BeautySkincare
2021-04-30 Nestlé 5,750 3.1x 16.8x
CPGDietary Supplements
+3
Nutritional SupplementsVitaminsVitamins & Supplements
Vegamour
Minority
 2021-04-13 General Atlantic 80 3.0x 15.0x
CPGHair Care
+4
Hair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty
Go-To Skincare
Control (50%)
 2021-03-01 BWX 138 4.8x 14.9x
CPGBeauty
+1
Skincare
Microbiome Labs
Control
 2021-01-06 Novozymes 125 3.1x 6.0x
CPGMicrobiome Supplements
+2
ProbioticsProbiotics / Microbiome Supplements
Smarty Pants
Control
 2020-11-25 Unilever Undisclosed 4.0x -
CPGChildren'S Gummy Vitamins
+4
Gummy VitaminsSupplementsVitaminsVitamins & Supplements
Care/of
Control
 2020-08-31 Bayer 225 - -
CPGPersonalized Vitamins
+4
Subscription WellnessSupplementsVitaminsVitamins & Supplements
Cremo
Control
 2020-08-04 Edgewell Personal Care 235 4.1x -
CPGBeard Care
+4
Men'S GroomingPersonal CarePersonal Care And GroomingShaving
2020-06-18 L'Oréal 400 7.3x 13.3x
CPGNatural Skincare
+2
Personal CarePersonal Care / Natural Skincare
Vital Proteins
Control
 2020-06-10 Nestlé Health Science Undisclosed 4.3x -
CPGCollagen
+4
Collagen And Wellness ProductsCollagen SupplementsProtein PowdersWellness
2020-02-01 ADM Undisclosed - -
CPGBotanical Ingredients
+3
PhytoactivesPhytonutrient IngredientsPhytonutrients
Dr. Jart+
Control (33%)
 2019-11-18 The Estée Lauder Companies 1,902 3.8x -
CPGBeauty & Personal Care
+2
K BeautySkincare
Quest Nutrition
Control
 2019-08-22 The Simply Good Foods Company 1,000 2.9x 17.4x
CPGNutrition Snacks
+3
Protein BarsProtein Bars & NutritionProtein Snacks
Filorga
Control
 2019-07-11 Colgate-Palmolive 1,690 8.3x -
CPGAnti Aging Skincare
+6
Beauty & Personal CareCosmeticsPersonal Care SkincarePremium BeautyPrestige SkincareSkincare
Tatcha
Control
 2019-06-10 Unilever 500 5.0x -
CPGBeauty / Skincare
+2
Luxury BeautySkincare
2019-05-09 Perrigo 750 2.6x -
CPGOral Care
+3
Oral Self CarePrivate LabelToothbrushes
OLLY Nutrition
Control
 2019-04-18 Unilever Undisclosed 5.0x 20.0x
CPGGummy Vitamins
+2
Vitamins & SupplementsWellness Supplements
2018-10-23 Johnson & Johnson 2,100 4.5x 22.0x
CPGBeauty
+1
Skincare
2018-07-17 P&G 250 4.5x -
CPGPrestige Beauty
+1
Skincare
2018-07-02 ADM 243 5.6x 21.2x
CPGAnimal Health
+6
ConsumerDietary SupplementsMicrobiomeNutraceuticalsProbiotic ProductsProbiotics
Nutranext
Control
 2018-03-12 Clorox 700 3.5x 14.0x
CPGDietary Supplements
+3
VitaminsVitamins & SupplementsVMS
2017-12-18 Colgate-Palmolive 730 7.3x -
CPGProfessional Skincare
+2
SkincareSunscreen
2017-12-05 Nestlé 2,300 3.3x 19.0x
CPGConsumer Health
+4
Dietary SupplementsNutraceuticalsVitaminsVitamins & Supplements
2017-07-01 Haitong International Zhonghua Finance Acquisition Fund I, L.P. 190 2.2x 6.3x
CPGMedical Aesthetics
+2
Professional SkincareSkincare
Nutraceutical
Control
 2017-05-22 HGGC Undisclosed 1.8x 9.9x
CPGNutraceuticals
+1
Vitamins & Supplements
2017-02-10 Reckitt Benckiser 16,600 4.8x 17.6x
CPGBaby Formula
+3
Infant FormulaInfant Formula & NutritionInfant Nutrition
Viviscal
Control
 2017-01-20 Church & Dwight Undisclosed 3.6x 17.8x
CPGHair Care
+2
Hair Growth SupplementsHair Growth Supplements / Personal Care
2017-01-10 L'Oréal 1,300 7.7x -
CPGAcne Care
+2
Dermatology SkincareSkincare
Vitaco
Control
 2016-08-01 Primavera Capital Undisclosed 1.5x 14.7x
CPGHealth Foods
+5
Protein PowdersSports NutritionSupplementsSupplements And Health FoodsVitamins
2016-07-20 Unilever 1,000 6.6x -
CPGGrooming
+4
Grooming / Men'S Personal CareMen'S Personal CareShaving ProductsSubscription Commerce
Swisse
Control (3%)
 2015-09-17 Biostime 1,670 - 15.5x
CPGSkincare
+4
SupplementsVitaminsVitamins & SupplementsWellness Products
FundComb transaction comps are informational only. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.