Au Vodka acquired by Sazerac
Sazerac acquired Au Vodka, a UK beverage brand, on Aug 17, 2026.
Transaction summary
- Target
- Au Vodka
- Acquirer
- Sazerac
- Seller
- -
- Announced
- 2026-08-17
- Geography
- United Kingdom
- Tags
- BeverageCPGRTDSpiritsVodka
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-09-27
- Latest update
- 2026-09-29
Value and multiples
100% enterprise value
GBP 500M
100% enterprise value | GBP
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $678M USD using FX date 2026-08-17 at 1.3559 GBP/USD.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Rumored Value: GBP 500M
Sazerac's closing release says terms were not disclosed. Dealroom (2026-09-20) records £500m as media-reported EV, citing Independent/Kamcity; Bloomberg Law (2026-09-14) separately reports a value above £300m ($404m), citing a person familiar with the matter. The £500m figure is unconfirmed; no supported USD conversion for that figure was provided.
Basis
- GBP 500m enterprise value is treated as a reported or rumored figure, not a company-disclosed valuation.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Owner-reviewed GBP 500m media-reported EV retained under FCR-202. Clarify economic basis as enterprise value; provenance remains rumored and unconfirmed. No stake gross-up.
Source summary
Sazerac Completes Acquisition of Au Vodka, Accelerating Global Growth and Expanding on Diverse Portfolio of Brands
ConfirmedSazerac/PR Newswire confirms the acquisition closed on 2026-09-14 and says transaction terms were not disclosed. Bloomberg Law reports a value above £300m ($404m), citing a person familiar with the matter; Dealroom records £500m as media-reported EV, citing Independent/Kamcity. These are unconfirmed reports, not company-disclosed terms. No sourced revenue or EBITDA was found in the supplied evidence.
Open sourceSazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
ConfirmedThe Fireball owner has signed a binding agreement to acquire Au Vodka, a top-selling UK RTD vodka brand. The deal continues Sazerac's two-year buying spree and marks its largest push yet into the UK market.
Open source100% EV basis review
EstimatedOwner-reviewed GBP 500m media-reported EV retained under FCR-202. Clarify economic basis as enterprise value; provenance remains rumored and unconfirmed. No stake gross-up.
Open source