FundComb

Investment and M&A transaction comps

CPG Investment & M&A Transaction Comps

Global CPG and consumer brand investments, capital raises and M&A transactions, including food, beverage, beauty, personal care, supplements and adjacent branded consumer categories.

Consumer CPG Beauty Supplements
126
Reviewed transactions
83
With price data
4.4x
Median EV or valuation / revenue
16.1x
Median EV or valuation / EBITDA
Year Transactions Priced Median EV or valuation / revenue Median EV or valuation / EBITDA
2026 6 5 4.0x 9.9x
2025 12 12 3.3x 12.7x
2024 6 6 4.2x 16.0x
2023 14 12 4.1x 21.6x
2022 16 6 4.9x 20.4x
2021 18 14 4.7x 15.0x
2020 10 5 4.2x 14.7x
2019 6 5 4.4x 18.7x

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CPG transaction table

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Rows with reported value

9 / 25

Acquisition value, USD

USD 45B

Investment capital, USD

-

Median EV or valuation / revenue

4.4x

Columns

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25 shown of 126 matching transactions. Click any transaction row for more detail.

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2017-02-10 Reckitt Benckiser 16,600 4.8x 17.6x
CPGBaby Formula
+3
Infant FormulaInfant Formula & NutritionInfant Nutrition
Viviscal
Control
 2017-01-20 Church & Dwight Undisclosed 3.6x 17.8x
CPGHair Care
+2
Hair Growth SupplementsHair Growth Supplements / Personal Care
2017-01-10 L'Oréal 1,300 7.7x -
CPGAcne Care
+2
Dermatology SkincareSkincare
Vitaco
Control
 2016-08-01 Primavera Capital Undisclosed 1.5x 14.7x
CPGHealth Foods
+5
Protein PowdersSports NutritionSupplementsSupplements And Health FoodsVitamins
2016-07-20 Unilever 1,000 6.6x -
CPGGrooming
+4
Grooming / Men'S Personal CareMen'S Personal CareShaving ProductsSubscription Commerce
2016-06-27 Sanofi 7,300 4.4x 16.1x
ConsumerConsumer Healthcare
+2
Consumer Healthcare / OTC PharmaceuticalsOTC Pharmaceuticals
Swisse
Control (3%)
 2015-09-17 Biostime 1,670 - 15.5x
CPGSkincare
+4
SupplementsVitaminsVitamins & SupplementsWellness Products
2015-06-17 Allergan 2,100 - -
Aesthetic InjectablesBiopharmaceuticals
+2
Life Sciences Medical AestheticsMedical Aesthetics
2014-05-06 Bayer 14,200 6.5x 21.0x
ConsumerConsumer Health
+2
Consumer Health / OTC PharmaceuticalsOTC Pharmaceuticals
2012-11-22 Reckitt Benckiser Undisclosed 4.2x 19.1x
ConsumerSupplements
+3
VitaminsVitamins & SupplementsVMS
2010-07-21 Reckitt Benckiser Undisclosed 3.5x 20.5x
ConsumerConsumer Healthcare
+1
Consumer Healthcare Products
Bonchon
Control
 - Minor Food and Serruya Private Equity Undisclosed - -
ConsumerFood
+1
Restaurant
Fave’Wich
Control
 - JSB Industries Undisclosed - -
CPGFood
+1
Sandwiches
Ci FLAVORS
Control
 - KKR Undisclosed - -
ConsumerBeauty
Ardella's
Control
 - Revolution Foods Undisclosed - -
CPGFood
+1
School Meals
- AMASS Brands Group Undisclosed - -
CPGBeverage
+2
Functional HydrationProtein Water
GoPro
Control (90%)
 - Starman Optical, Inc. 285 - -
ConsumerAction Cameras
+3
CamerasConsumer ElectronicsImaging
- Martignetti Companies Undisclosed - -
CPGAlcoholic Beverages
+3
BeverageBeverage DistributionDistribution
- Yellow Wood Partners 1,000 - -
CPGGut Health
+5
HydrationImmunitySupplementsVitaminsVMS
Twinlab
Control
 - cbdMD Undisclosed - -
ConsumerBeauty
+4
Sports NutritionSupplementsVitaminsWellness
Au Vodka
Control
 - Sazerac Undisclosed - -
CPGAlcoholic Beverages
+2
BeverageReady To Drink Cocktails
- Gorgeous Collective Undisclosed - -
ConsumerBeauty
+2
FranchiseSkin Care
La Terra Fina
Control
 - Sargento Foods Undisclosed - -
CPGDips
+3
FoodQuichesSpreads
- Ferrero Group Undisclosed - -
CPGBreakfast
+4
FoodFunctional FoodGranolaOatmeal
- Griesson-de Beukelaer Undisclosed - -
CPGBaked Goods
+3
CookiesFoodWafer Cookies
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.