FundComb

Investment and M&A transaction comps

CPG Investment & M&A Transaction Comps

Global CPG and consumer brand investments, capital raises and M&A transactions, including food, beverage, beauty, personal care, supplements and adjacent branded consumer categories.

Consumer CPG Beauty Supplements Food & Beverage Healthcare
211
Reviewed transactions
149
With price data
4.1x
Median EV or valuation / revenue
16.3x
Median EV or valuation / EBITDA
Year Transactions Priced Median EV or valuation / revenue Median EV or valuation / EBITDA
2026 10 9 4.0x 9.9x
2025 14 14 3.3x 12.7x
2024 12 11 3.6x 16.0x
2023 20 18 4.0x 20.9x
2022 20 10 4.9x 20.4x
2021 25 20 4.7x 15.2x
2020 15 10 4.2x 14.7x
2019 8 7 4.3x 17.4x

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CPG transaction table

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Rows with reported value

8 / 11

Acquisition EV, USD

USD 6.7B

Investment EV, USD

USD 1.3B

Median EV / revenue

3.5x

Columns

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11 shown of 11 matching transactions. Click any transaction row for more detail.

Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.

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Au Vodka
Control
 2026-08-17 Sazerac 678 - -
CPGBeverage
+3
RTDSpiritsVodka
Vitabiotics
Control
 2026-07-24 Bain Capital 1,038 - -
ConsumerConsumer Health
+5
MineralsMinerals And Supplements (VMS)NutraceuticalsSupplementsVitamins
Huel
Control (100%)
 2026-03-23 Danone 1,160 3.5x 34.8x
CPGComplete Nutrition
+5
Complete Nutrition / Meal ReplacementDirect To ConsumerFunctional NutritionMeal ReplacementPlant Based Nutrition
Bucklebury
Control
 2022-09-01 Haleon Undisclosed - -
CPGProbiotic Manufacturing
+1
Probiotics
Gymshark
Capital Raise (21%)
 2020-08-14 General Atlantic 1,310 3.9x -
ConsumerActivewear
+3
ApparelDirect To ConsumerFitness Apparel
Charlotte Tilbury
Control (73%)
 2020-06-04 Puig 1,713 - -
ConsumerBeauty
+2
Personal CarePrestige Cosmetics
2018-07-02 ADM 243 5.6x 21.2x
ConsumerCPG
+7
Animal HealthDietary SupplementsMicrobiomeNutraceuticalsProbiotic ProductsProbioticsWellness
Pret A Manger
Control
 2018-05-29 JAB Consumer Fund and JAB Holding Company Undisclosed - -
ConsumerFood & Beverage
+2
Quick Service RestaurantsRestaurants
Jimmy Choo PLC
Control (100%)
 2017-07-25 Michael Kors Holdings Limited 1,354 2.8x 17.5x
ConsumerApparel
+3
FootwearLuxuryLuxury Footwear And Accessories
2013-10-24 Permira-backed investment vehicle 539 2.1x -
ConsumerApparel
+1
Footwear
Au Vodka
Control
 - Sazerac Undisclosed - -
CPGAlcoholic Beverages
+2
BeverageReady To Drink Cocktails
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.