Vitabiotics acquired by Bain Capital
Bain Capital agreed to acquire Vitabiotics, a UK vitamins, minerals and supplements (vms) brand, on Jul 24, 2026.
Transaction summary
- Target
- Vitabiotics
- Acquirer
- Bain Capital
- Seller
- Lalvani family
- Announced
- 2026-07-24
- Geography
- United Kingdom
- Tags
- ConsumerConsumer HealthMineralsMinerals And Supplements (VMS)NutraceuticalsSupplementsVitamins
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-08-09
- Latest update
- 2026-08-09
Parties at the deal date
Acquirer
Bain Capital is one of the world's leading multi-asset alternative investment firms. We have dedicated investment teams and funds spanning Private Equity, Public Equity, Credit, Venture Capital and Real Estate. Founded in 1984, we pioneered a consulting-based approach to private equity investing, partnering closely with management teams to offer the insights that challenge conventional thinking, build great businesses and improve operations. Over time, we have organically expanded this approach across asset classes to build one of the strongest alternative asset platforms in the world. We have offices in the Americas, Europe and Asia Pacific, and our global team aligns our interests with those of our investors and partners for lasting impact.
Snapshot preserved for this transaction; current company profiles may differ.
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed | USD
Basis: Undisclosed
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- A comparable 100% enterprise value has not been established. Separately reported amounts are retained below.
Source summary
Bain Capital to Acquire Vitabiotics, the UK’s No.1 Vitamin Company
ConfirmedBain Capital press release (July 24, 2026) announces an agreed acquisition of Vitabiotics, including its UK operations and the wider VB Group (Meyer Organics in India and operations in Africa, including VB Egypt). Completion is subject to customary regulatory approvals. Financial terms were not disclosed.
Open source