SmartyPants Vitamins acquired by Unilever
Unilever acquired SmartyPants Vitamins, a US supplements brand, on Dec 23, 2020.
Transaction summary
- Target
- SmartyPants Vitamins
- Acquirer
- Unilever
- Announced
- 2020-11-25
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- The price was not disclosed.
Source summary
Unilever Acquires US-Based SmartyPants Vitamins (Dow Jones via MarketScreener)
EstimatedUnilever PLC said Wednesday that it has agreed to acquire the Los-Angeles-based vitamin, mineral and supplement company
Open sourceContinue your research
Related transaction comps
Same buyer / investor
Onnit Labs, Inc. acquired by Unilever
2021-04-26 · Estimated
View transaction → Same buyer / investorSmarty Pants acquired by Unilever
2020-11-25 · Confirmed
View transaction → consumer healthVitabiotics acquired by Bain Capital
2026-07-24 · Confirmed
View transaction → Same buyer / investorGrüns acquired by Unilever
2026-04-09 · Estimated
View transaction →