FundComb

Investment & M&A transaction comps

direct to consumer Investment & M&A Transaction Comps

Explore investment and M&A transactions tagged direct to consumer. Compare companies, buyers, dates and available valuation multiples, with reported, estimated or rumored figures clearly labelled in each comp.

Coverage includes published FundComb transactions carrying this tag. Each comp preserves its own source notes and valuation basis.

Explore 3 transactions ↓ Browse all comp sectors →
Reviewed transactions
3
With value data
2
With revenue multiples
2
Transaction years
2020–2026

Sortable transaction comps

direct to consumer transaction table

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Rows with reported value

3 / 3

Acquisition EV, USD

USD 2.0B

Investment EV, USD

USD 1.3B

Median EV / revenue

3.9x

Columns

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3 shown of 3 matching transactions. Click any transaction row for more detail.

Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.

Select for comparison
Huel
Control (100%)
 2026-03-23 Danone 1,160 3.5x 34.8x
Direct To ConsumerComplete Nutrition
+5
Complete Nutrition / Meal ReplacementCPGFunctional NutritionMeal ReplacementPlant Based Nutrition
Sunday Natural
Control (55%)
 2024-01-15 CVC Capital Partners 875 8.0x 16.0x
Direct To ConsumerConsumer
+3
NutritionSupplementsVitamins
Gymshark
Capital Raise (21%)
 2020-08-14 General Atlantic 1,310 3.9x -
Direct To ConsumerActivewear
+3
ApparelConsumerFitness Apparel

Explore related tags

Continue to the full transaction history for each tag.

Consumer 2activewear 1apparel 1complete nutrition 1complete nutrition / meal replacement 1CPG 1fitness apparel 1Functional Nutrition 1meal replacement 1nutrition 1

Explore buyers & investors

CVC Capital Partners 1Danone 1General Atlantic 1

Source coverage varies by transaction. Announced deals, minority investments and capital raises retain their own labels; an investment amount is separate from enterprise value. Read the methodology.

Values may be estimated, rumored, incomplete or derived from public information. Transaction comps are informational and should not be relied on as financial, investment or valuation advice.