NX Pet Holding, Inc. (Whitebridge Pet Brands’ North American premium cat feeding and pet treating business) acquired by General Mills
General Mills agreed to acquire NX Pet Holding, Inc. (Whitebridge Pet Brands’ North American premium cat feeding and pet treating business), a North America pet food and treats brand.
Transaction summary
- Target
- NX Pet Holding, Inc. (Whitebridge Pet Brands’ North American premium cat feeding and pet treating business)
- Acquirer
- General Mills
- Seller
- -
- Announced
- -
- Geography
- North America
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-12
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
USD 1.4B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- Reported enterprise value: USD 1.4bn.
Source summary
General Mills 10-K, filed 2026-07-01
ConfirmedAcquisition of NX Pet Holding, Inc. (Whitebridge Pet Brands’ North American premium cat feeding and pet treating business) by General Mills.
Open sourceGeneral Mills 10-K, filed 2026-07-01
ConfirmedDuring the third quarter of fiscal 2025 , we acquired NX Pet Holding, Inc., representing Whitebridge Pet Brands’ North American premium cat feeding and pet treating business, for a purchase price of $ 1.4 billion (Whitebridge Pet Brands acquisition).
Open sourceContinue your research
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