Transaction summary
- Target
- Prime100
- Acquirer
- Colgate-Palmolive
- Seller
- -
- Announced
- 2025-02-13
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-12
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
AUD 500M
Unverified
100% enterprise value | AUD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $313M USD using FX date 2025-02-13 at 0.6262 AUD/USD.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: AUD 500M
A$500m.
Basis
- Estimated consideration: AUD 500m.
Source summary
Colgate-Palmolive 8-K, filed 2026-07-31
ConfirmedAcquisition of Prime100 by Colgate-Palmolive.
Open sourceColgate-Palmolive 8-K, filed 2026-07-31
ConfirmedThe impact of the acquisition of the Prime100 pet food business on as reported volume was 0.1%, 0.6% and 0.3% for Total Company, Hill's Pet Nutrition and Developed Markets, respectively.
Open sourceColgate-Palmolive 10-Q, filed 2026-05-01
ConfirmedThe Prime100 acquisition contributed 1.9% to volume.
Open sourceContinue your research
Related transaction comps
Care TopCo Pty Ltd acquired by Colgate-Palmolive
2025-04-30 · Confirmed
View transaction → Same buyer / investorFilorga acquired by Colgate-Palmolive
2019-07-11 · Confirmed
View transaction → Same buyer / investorPCA Skin and EltaMD acquired by Colgate-Palmolive
2017-12-18 · Estimated
View transaction → Same buyer / investorKolynos oral care business acquired by Colgate-Palmolive
- · Confirmed
View transaction →