Fulfil acquired by The Hershey Company
The Hershey Company agreed to acquire Fulfil, a North America brand brand.
Transaction summary
- Target
- Fulfil
- Acquirer
- The Hershey Company
- Seller
- -
- Announced
- -
- Geography
- North America
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-18
- Latest update
- 2026-10-19
Value and multiples
100% enterprise value
USD 73.6M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 73.6M
Brand purchase price disclosed in Hershey FY2025 10-K. Brand asset consideration, not company enterprise value.
Basis
- Reported consideration: USD 73.6m.
Source summary
The Hershey Company 10-K, filed 2026-02-17
ConfirmedAcquisition of Fulfil by The Hershey Company.
Open sourceThe Hershey Company 10-K, filed 2026-02-17
ConfirmedIn 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the second quarter purchase of the Fulfil brand in North America
Open sourceThe Hershey Company 10-K, filed 2026-02-17
ConfirmedTHE HERSHEY COMPANY (Exact name of registrant as specified in its charter)
Open sourceThe Hershey Company 10-Q, filed 2025-10-30
ConfirmedIn 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the purchase of the Fulfil brand in North America.
Open sourceThe Hershey Company 10-Q, filed 2025-10-30
ConfirmedHERSHEY CO MPANY (Exact name of registrant as specified in its charter)
Open sourceThe Hershey Company 10-Q, filed 2025-10-30
ConfirmedAcquisition of Fulfil by The Hershey Company.
Open sourceThe Hershey Company 10-Q, filed 2025-07-30
ConfirmedIn the second quarter of 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the purchase of the Fulfil brand in North America.
Open sourceThe Hershey Company 10-Q, filed 2025-07-30
ConfirmedHERSHEY CO MPANY (Exact name of registrant as specified in its charter)
Open sourceThe Hershey Company 10-Q, filed 2025-07-30
ConfirmedAcquisition of Fulfil by The Hershey Company.
Open sourceContinue your research
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