Confirmed Control (100%) Closed Transaction verified confectionery Consumer CPG Food Food & Beverage

Lily's Sweets, LLC acquired by The Hershey Company

The Hershey Company acquired Lily's Sweets, LLC, a US food brand, on Jun 25, 2021.

Transaction summary

Target: Lily's Sweets, LLC
Acquirer: The Hershey Company
Seller: VMG Partners & Founder Cynthia Tice
Announced: 2021-05-18
Geography: United States
Tags: confectionery Consumer CPG Food Food & Beverage
Type: Acquisition
Deal type: Control
Stake acquired: 100%
First added: 2026-10-31
Latest update: 2026-10-31

Value and multiples

100% enterprise value

USD 425M

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

Period not stated

Basis: FundComb estimate

EV / EBITDA

EBITDA basis not stated

Basis: FundComb estimate

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 425M

Basis

Reported value: US$425m.

Source summary

Hershey buys Lily's confectionery brand for $425m

Confirmed

for a purchase price of $425m.

Open source

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