Rockstar Energy Beverages acquired by PepsiCo
PepsiCo acquired Rockstar Energy Beverages, an United States & Global beverage brand, on Apr 24, 2020.
Transaction summary
- Target
- Rockstar Energy Beverages
- Acquirer
- PepsiCo
- Seller
- Founder Russ Weiner & Family
- Announced
- 2020-03-11
- Geography
- United States & Global
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 3.9B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 3.9B
Basis
- Reported value: US$3.85bn.
Source summary
PepsiCo 10-Q (2020) XBRL note R19: Acquisitions and Divestitures
ConfirmedOn April 24, 2020, we acquired Rockstar, an energy drink maker with whom we had a distribution agreement
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