KKW Holdings, LLC (KKW Holdings) receives investment from Coty Inc.
Coty Inc. made a minority investment in KKW Holdings, LLC (KKW Holdings), a consumer brand, on Jan 4, 2021.
Transaction summary
Investment and valuation context
100% enterprise value
USD 1.0B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 200M
Coty paid US$200.0m in cash on 4 January 2021 for 20% of KKW Holdings, an option over a further 31% and a 20-year collaboration agreement. It allocated US$180.6m to the collaboration agreement and US$19.4m to the 20% equity.
Basis
- Coty paid US$200m for 20% of KKW Beauty, which AP reported as valuing the business at US$1bn. FundComb uses US$1bn as the enterprise value. Coty's FY2021 annual report says the same US$200m also bought an option over a further 31% and a 20-year collaboration agreement, and allocates US$180.6m of it to that agreement and US$19.4m to the 20% equity, which would value the whole company at about US$97m. FundComb treats the whole payment as the price of the stake: the option and the agreement came with it in one deal, and the split is Coty's accounting estimate.
Source summary
Coty 10-K, filed 2025-08-21
ConfirmedInvestment in KKW Holdings, LLC (KKW Holdings) by Coty Inc.
Open sourceCoty 10-K, filed 2025-08-21
ConfirmedOn January 4, 2021, the Company completed its purchase of 20 % of the outstanding equity of KKW Holdings, LLC (“KKW Holdings”).
Open sourceCoty 10-K, filed 2025-08-21
ConfirmedCOTY INC. (Exact name of registrant as specified in its charter)
Open sourceCoty Inc. Form 10-K, fiscal year ended June 30, 2021
ConfirmedCoty's FY2021 annual report says the US$200.0m it paid covered the 20% equity interest, an option over a further 31% and rights under a collaboration agreement. At relative fair value it allocated US$180.6m to the collaboration agreement and US$19.4m to the 20% equity.
Open sourceKim Kardashian West sells stake in her beauty brand for $200 million
ConfirmedAP reported on 29 June 2020 that Coty would pay US$200m for 20% of KKW Beauty, in a deal valuing the business at US$1bn.
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