Confirmed Control Unknown Transaction verified Consumer

BFY Brands, Inc. (BFY Brands) acquired by PepsiCo, Inc.

PepsiCo, Inc. agreed to acquire BFY Brands, Inc. (BFY Brands), a consumer brand.

Transaction summary

Target
BFY Brands, Inc. (BFY Brands)
Acquirer
PepsiCo, Inc.
Seller
-
Announced
-
Geography
-
Tags
Consumer
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-11-02
Latest update
2026-11-03

Value and multiples

100% enterprise value

Undisclosed

Value not disclosed

Basis: FundComb estimate

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

-

Period not stated

Basis: FundComb estimate

EV / EBITDA

-

EBITDA basis not stated

Basis: FundComb estimate

Basis

  • Enterprise value is unavailable.

Source summary

PepsiCo 10-K, filed 2023-02-09

Confirmed

Acquisition of BFY Brands, Inc. (BFY Brands) by PepsiCo, Inc.

Open source

PepsiCo 10-K, filed 2023-02-09

Confirmed

Acquisitions/divestitures in 2021 primarily reflect purchase price allocation adjustments related to our acquisition of BFY Brands, Inc. (BFY Brands).

Open source

PepsiCo 10-K, filed 2023-02-09

Confirmed

PepsiCo, Inc. (Exact Name of Registrant as Specified in its Charter)

Open source

PepsiCo 10-K, filed 2022-02-10

Confirmed

Unit volume grew 2%, primarily reflecting double-digit growth in variety packs and the impact of our BFY Brands, Inc. (BFY Brands) acquisition in the first quarter of 2020, partially offset by a low-single-digit decline in trademark Tostitos and a double-digit decline in trademark Santitas.

Open source

PepsiCo 10-K, filed 2022-02-10

Confirmed

Acquisitions/divestitures in 2021 and acquisitions in 2020 primarily reflect our acquisition of BFY Brands.

Open source

PepsiCo 10-K, filed 2022-02-10

Confirmed

PepsiCo, Inc. (Exact Name of Registrant as Specified in its Charter)

Open source

PepsiCo 10-K, filed 2022-02-10

Confirmed

Acquisition of BFY Brands, Inc. (BFY Brands) by PepsiCo, Inc.

Open source

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