Estimated Control Announced Transaction verified ConsumerFood & BeverageHealthy Snacks
KIND North America acquired by Mars, Incorporated
Mars, Incorporated agreed to acquire KIND North America, a US healthy snacks brand, on Nov 17, 2020.
Transaction summary
- Target
- KIND North America
- Acquirer
- Mars, Incorporated
- Seller
- -
- Announced
- 2020-11-17
- Geography
- United States
- Tags
- ConsumerFood & BeverageHealthy Snacks
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 5.0B
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Basis
- USD 5.0bn enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- The approximately $5 billion valuation is reported secondhand as KIND’s valuation; its precise scope and relationship to the KIND North America acquisition are unclear. The $1.5 billion sales figure is reported as KIND sales “today,” without a defined fiscal period. Both figures are qualified estimates, and no multiple is calculated because matching scope and period are not established. Secondary report says KIND sales were $1.5 billion “today”; the period is not specified.
Source summary
KIND and Mars Announce Next Step in Partnership to Build a Kinder World and Bring Healthy Snacks to People Worldwide
EstimatedMars to acquire KIND North America; Partnership will build on growth across geographies and categories
Open sourceBillionaires United: Candy Maker Mars To Acquire Kind Bars In $5 Billion Deal
EstimatedThe deal reportedly values Kind at $5 billion.
Open source