3G Capital
Private Equity Est. 2004
Also known as 3G.
≈USD 16.31B
Reported FUM
Assets under management, reported by Radient Analytics (Form ADV data), 2025 · source
- Type
- Private Equity
- HQ
- RJ, Brazil
- Founded
- 2004
- Last fundraise
- 2025 (USD 2.3B)
About
3G Capital is a global investment firm based in the United States and Brazil that primarily makes control or substantial minority investments in large, global consumer brands and retail businesses. 3G takes an active investment approach and is well known for improving profitability in its investee companies through substantial cost reductions and optimizations. 3G Capital works in close partnership with management teams at its portfolio companies and places a strong emphasis on recruiting, developing and retaining top-tier talent.
3G has partnered with Berkshire Hathaway in a number of its acquisitions - including Burger King, Kraft Foods, Heinz and Tim Hortons.
Strategies
Buyout
Growth Equity
Investment Focus
Investment Stages
Stages
Growth
Investment Geographies
Primary Markets
Brazil United States
Coverage
Global Regions
South America North America
Coverage is a guide only.
Location
Headquarters
RJ, Brazil
Office Presence
2 countries
Brazil United States
2 known offices
RJ, Brazil (HQ)
New York, NY, United States
Fundraising
Related M&A transactions
Transactions where this investor is a matched buyer or seller.
Similar investors
Rockefeller Capital Management
Rockefeller Capital Management is a global asset management firm that manages capital for family offices, individuals, nonprofit organisations, and other global institutions. Rockefeller Capital Management has its roots in the establishment of a family office in 1882 by John D Rockefeller, the well known US businessman. Today, Rockefeller has c.$19bn in net assets under advisement, of which around 70% is under direct management, and 30% under advisory mandates.
Rockefeller Capital Management provides comprehensive wealth advisory services to help clients preserve and grow their assets, diversify their holdings, and maintain a legacy for future generations. We have three arms covering investment management and advisory services: Rockefeller Wealth Management, Rockefeller Asset Management, and Rockefeller Strategic Advisory. The firm is owned by a trust representing the broader Rockefeller family, the firm's management and an investment fund of Viking Global Investors.
Iconiq Capital
ICONIQ Capital is a diversified financial services firm serving families and institutions through investment portfolios and family advisory. Its ICONIQ Growth arm invests in technology companies from product-market fit to IPO.
Thrive Capital
Thrive Capital is a venture capital fund that invests in early and later stage technology companies. Thrive is industry and sector agnostic and has separate funds dedicated for earlier and growth stage investments. Our capital is highly flexible. We can incubate businesses (such as Oscar, Cadre and Cedar), partner with entrepreneurs through early development (e.g. Glossier, Warby Parker, Compass), and can lead later stage investments in large, category-making companies such as Spotify, Instagram, Twitch and Stripe.
Thrive Capital was founded by Josh Kushner in 2009.
Point 72
Point72 is a global alternative investment manager with fundamental-equity, systematic, macro, private-credit and venture-capital strategies; its venture strategy is Point72 Ventures.
Bezos Expeditions
Bezos Expeditions' website lists selected investments including Airbnb, Anduril, Perplexity, Stack Overflow and Uber.
L Catterton
L Catterton is one of the world's leading consumer products focused private equity firms. L Catterton has deep expertise in consumer products, having made more than 200 investments since 1989, and being co-owned by LVMH (which owns brands including Louis Vuitton). We are able to provide our portfolio companies with access to substantial in-house and external resources to drive operational improvements and further growth. L Catterton has five current consumer brand investing platforms: a Flagship Buyout fund focused on $50-400m investments in North American and European companies, a North American Growth fund focused on $10-50m investments, a Latin American Fund focused on $40-75m investments, a Western Europe fund focused on EUR 25-75m investments, and an Asia fund focused on $50-150m investments. L Catterton also has a real estate fund that invests as a co-developer in large scale, mixed-use projects anchored by luxury retail. L Catterton was formed in 2016 through the merger of L Capital (the PE arm of LVMH) and Catterton, a US Private Equity firm.
Other Private Equity Firms in New York
#1 Blackstone
Blackstone is a global alternative asset manager investing across private equity, real estate, credit and insurance, multi-asset, secondaries, tactical opportunities, infrastructure, life sciences, growth and energy transition strategies.
#2 KKR
KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit and hedge funds. The firm is a recognised global leader in private equity, with a long history of successful investments dating back to its founding in 1976. Although originally specialising in leveraged buy-out (control) transactions, KKR today participates in almost every asset class.
#3 The Carlyle Group
The Carlyle Group is a global private equity and alternative asset manager headquartered in Washington DC, USA. Carlyle was founded in 1987 and has grown to become one of the largest, most well known and most respected private equity managers globally. Carlyle operates across four principal strategies: Corporate Private Equity ($75bn AUM), Real Estate and Infrastructure ($44bn AUM), Global Credit ($34bn) and Fund of Funds / Investment Solutions ($34bn AUM).
Carlyle was founded in 1987, originally as an investment banking boutique, by five founders: William Conway, Stephen Norris, David Rubenstein, Daniel D'Aniello and Greg Rosenbaum.
Carlyle went public through a NASDAQ listing in May 2012.
#4 GIC
GIC is a sovereign wealth fund of Singapore. GIC manages most of the Singapore Government's assets, with a mandate to invest for the long term across all asset classes in order to generate sustainable returns. GIC invests both directly and through other fund managers, and invests globally. Our portfolio is spread across six core asset classes: developed market equities, emerging market equities, bonds and cash, real estate and private equity.
#5 EQT Partners
EQT Partners is a global alternative investment firm with strategies across private equity, infrastructure, real estate, growth equity, and public value.
#6 Goldman Sachs
Goldman Sachs is a diversified financial institution. Its Asset Management business provides investment and advisory services across public and private markets, including alternatives; in 2026, it acquired venture-capital platform Industry Ventures.