Raising debt is an alternative to raising equity capital. One of the key differences between debt and equity is that debt must be repaid on a certain date, along with regular interest payments, and ranks ahead of equity if the business is wound up. For a detailed comparison of debt vs equity, see our blog post here.
There are a large number of participants (lenders) in the debt market. Some of these are able to provide either debt or equity to companies, while others specialize in debt. Their preferences in terms of risk (and return) profile vary wildly, as do their investment sizes and company preferences.
Fundcomb is here to help you navigate this complexity.